American Icon

This is a narrative nonfiction business leadership book that chronicles the epic turnaround of a storied American automaker under the decisive leadership of CEO Alan Mulally. It centers on strategic overhaul, cultural transformation, and the enduring question of how a company survives crisis and thrives again. Written for professionals, students of business, and anyone curious about leadership under pressure, the tone is insightful, hopeful, and compelling. Presented as narrative nonfiction with unprecedented access to planning sessions and boardroom discussions, the book follows the journey from crisis to profitability, blending scene-driven storytelling with practical leadership lessons and real-world business insights. It covers leadership, change management, strategic planning, cross-functional collaboration, and culture, all illustrated through concrete examples that make these ideas approachable and applicable, offering readers a clear view of how high-stakes decisions translate into measurable results in a corporate turnaround. - Inside-the-boardroom decision-making and Business Plan Review meetings - Leadership, change management, and strategic planning insights - Cross-functional collaboration and culture transformation - Real-world case study format with concrete milestones and outcomes - Narrative nonfiction style with vivid, accessible prose - Practical takeaways an