Case Study Handbook The
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About this book
If You're Enrolled In An Mba Or Executive Education Program, You've Probably Encountered A Powerful Learning Tool: The Business Case. But If You're Like Many People, You May Find Interpreting And Writing About Cases Mystifying And Time-Consuming. In The Case Study Handbook, Revised Edition , William Ellet Presents A Potent New Approach For Efficiently Analyzing, Discussing, And Writing About Cases. Early Chapters Show How To Classify Cases According To The Analytical Task They Require Making A Decision, Performing An Evaluation, Or Diagnosing A Problem And Quickly Establish A Base Of Knowledge About A Case. Strategies And Templates, In Addition To Several Sample Harvard Business School Cases, Help You Apply The Author's Framework. Later In The Book, Ellet Shows How To Write Persuasive Case-Analytical Essays Based On The Process Laid Out Earlier. Examples Of Effective Writing Further Reinforce The Methods. The Book Also Includes A Chapter On How To Talk About Cases More Effectively In Class. Any Current Or Prospective Mba Or Executive Education Student Needs This Guide.Reader reviews
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Details
- Category
- Fiction · Browse all New arrivals →
- Author
- Business Education · View all 5 books by this author →
- Publisher
- Paperbound
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- Available on request
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- Paperbound