Crash Landing: The Inside Story Of How The World's Biggest Companies Survived An

Crash Landing: The Inside Story Of How The World's Biggest Companies Survived An Economy On The Brin - Is A Gripping, Meticulously Reported Look At How The World’S Largest Companies Weathered The Covid-19 Crisis. Written By Award-Winning Business Journalist Liz Hoffman, The Book Blends Immersive Storytelling With Sharp Analysis, Making It Ideal For Business Readers, Students, And Curious Minds Who Want To Understand Leadership Under Pressure. The Tone Is Urgent Yet Thoughtful, Designed To Explain What Happened And Why It Matters, While Revealing The Human Stakes Behind Every Decision. Crash Landing Unfolds Through Close Access To Top Executives And Real-Time Decisions That Defined A Turbulent Moment. It Begins In March 2020, When Markets Were Buoyant And Many Workers Faced Layoffs, Then Follows How Leaders Redirected Capacity, Restructured Cash Flow, And Reimagined Strategy On The Fly. With Extraordinary Access To Airbnb’S Brian Chesky, American Airlines’S Doug Parker, Ford’S Jim Hackett, And Others, Hoffman Paints A Vivid Picture Of Fear, Urgency, And Grit—And Asks What These Choices Reveal About The Future Of Work And Capitalism. Structured As A Narrative Investigation, Crash Landing Provides A Clear Through-Line: How Crisis Forces Rapid Judgment, What Long- And Short-Term Considerations Collide, And What It Takes To Keep A Company Afloat Without Sacrificing Core Values. The