Desi Disruptors
🔥 22.5% off MRP
₹ 464₹ 599
In Stock
🚚 Delivery in 2-5 days💵 Cash on delivery available💳 UPI, cards, net banking🛡 7-day replacement support
About this book
What makes a balm feel like a mother's touch?
How did a packet of noodles become India's comfort food?
How did a brand name become synonymous with a cure for a cold?
And why do some brands create categories while others merely compete?
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it.
Whisper didn't just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled innerwear out of closed cupboards and into everyday conversation; and Tanishq made buying gold accessible and cool for the younger Indian. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.
Packed with behind-the-scenes anecdotes and surprising insights, Desi Disruptors: Timeless Lessons from Iconic Indian Brands , blends sharp storytelling with decades of on-ground market research to reveal strategies that speak to the psychology of the Indian coReader reviews
Trusted by readers across India
4.612 reviews
★★★★★
Readers choose Paperbound for fast delivery, careful packing and checkout-backed order updates.
Details
- Category
- Books · Browse all New arrivals →
- Publisher
- Paperbound
- ISBN
- Available on request
- Sold by
- Paperbound