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About this book
This practical non-fiction guide helps working professionals launch a startup without quitting their job, with a clear roadmap tailored to a post-pandemic world. It focuses on turning hesitation into action, building clarity, and making confident decisions that move ideas forward, supporting a career transition into entrepreneurship. Ideal for professionals feeling stuck in their current roles, and for business-school students curious about real-world entrepreneurship, the tone is encouraging, pragmatic, and empowering.
The content blends real-life stories with practical frameworks. Guided by concise explanations, readers encounter a structured path from idea to action, featuring checklists, concrete steps, and reflective prompts that translate insight into tangible behavior. The writing balances personal experiences with professional guidance, making complex concepts approachable and memorable.
What makes it distinctive is the post-COVID lens on opportunity and the emphasis on balancing a day job with entrepreneurial ambition. Readers learn idea validation, customer discovery, lean startup basics, and scalable planning, all designed to feel accessible and doable. You move through the material by applying lessons to your own situation, testing ideas, and building momentum without disruption to your current work.
- Step-by-step startup roadmap that fits around a full-time job
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Details
- Category
- Books · Browse all New arrivals →
- Publisher
- Paperbound
- ISBN
- Available on request
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- Paperbound