Marketing Without Money

Helps In Building A Sharp And Clear Brand Positioningspells Out Practical Low-Cost, High-Impact Marketing Strategiesexamples Of Indian And Global Brands That Have Succeeded With A Frugal Marketing Approach Jessie Paul Has 25 Years Of Experience In Marketing. She Was The Global Brand Manager Of Infosys, Marketing Head Of Igate Now A Part Of Capgemini And Chief Marketing Officer Of Wipro Technologies. In 2010, Jessie Paul Founded Paul Writer, A Marketing Advisory Firm That Works With Global And Indian Clients To Maximise Marketing Impact. She Is An Independent Director On The Boards Of Bajaj Consumer Care, Expleo Solutions, Creditaccess Grameen And Royal Orchid Hotels. She Holds An Mba From The Indian Institute Of Management, Calcutta, And A Bachelor's Degree From The National Institute Of Technology, Trichy. Continue The Conversation With Her At Www.Jessiepaul.Commarketing Does Not Entail A Private Conversation With A Customer. Rather, It Is More Like A Loud Communication In The Middle Of A Crowded Park Where Passers-By And Interested Parties Feel Free To Jump In. So How Do You Then Engage With Customers In A Crowded Marketplace As Other Challenges, Such As Diminishing Marketing Spend And Maximising The Return On The Marketing Investment, Continue To Plague Marketers And Leaders? But You Need Not Worry! Help Is At Hand Now. Marketing Without Money Is Packed With Tried-And-Tested