New Rules For Business: Get Ahead Or Get Left Behind

Rajesh Srivastava Is An Alumnus Of Iit Kanpur And Iim Bangalore. He Spent Over Three Decades As A Manager In Various Sectors Like Beverages, Food, Commodities, Personal Care, And Education. He Was President Of J.K. Helene Curtis Ltd A Raymond Group Company. Rajesh Then Moved To Education And Became An Adjunct Faculty At Iim Indore And Coo Of S.P. Jain School Of Global Management. He Now Works As A Consultant And Holds Workshops For Companies Like Siemens, Mercedes Benz, Reliance, Ie Business School Spain, Among Others. Throughout His Career, His Writings Have Appeared In Various Publications Including Outlook, Telegraph, Mid-Day, Business Standard, And Mint. This Is His Second Book. His First The New Rules Of Business, Published In 2019, Has Been A National Bestseller. He Lives In Mumbai With His Wife, Shaily, And Their Son, Kautuk. Treating Your Customers Well Is No Longer Enough. The New Rule Is: Employees Too, Have To Be Treated As Well, If Not Better, Than The Customers. Happy Employees Make Happy Customers, And Happy Customers Tend To Be Loyal. Do You Spend Money In Advertising To Create Awareness About Your Product? You Don't Need To Do That Any Longer. The New Rule Is: Invest In Making Your Product So Good That It Does Its Own Marketing. New Age Companies, Amazon And Flipkart, Uber And Ola, And Netflix, Among Others, Are Dismantling The Old Rules Of Business And Installi